New exclusive distributor partnership with Belchim Serbia

Fine Agrochemicals Ltd, UK Plant Growth Regulator specialists, is proud to announce a new distribution partnership with Belchim in Serbia. Belchim Serbia will be the exclusive distributor in that country of Fine’s market-leading products Exilis, Perlan and Novagib for use on apples.

2018 has seen Fine & Belchim successfully register these three products and launch in time for the start of the season. All three leading brands are integral for perfectly balanced apple production and Serbian apple growers can look forward to advanced russet control, fruit shape improvement and the best chemical thinning technology available thanks to this exciting new partnership between the two companies.


Fine Agrochemicals Ltd is part of the Fine Holdings Group, headquartered in Worcester, UK. The company focuses on the development, manufacture and marketing of plant growth regulators (PGRs) for the agricultural, greenhouse ornamental and landscape markets and is a recognised centre of excellence for PGR technology. Since its establishment in 1983, Fine has been gradually expanding its activities and in July 2014, the Fine Holdings Group was purchased by De Sangosse, based in Agen, France. The De Sangosse Group develops, manufactures and markets products for global agricultural markets focusing on crop protection, plant nutrition and pest control.


Belchim was founded in Belgium in 1987 by the late Mr Dirk Putteman. The company became Belchim Benelux after expansion to the Netherlands and now trades under the name of Belchim Crop Protection. Year after year, the company has been directing its primary focus towards specialised products and expanding its activities into multiple countries such as France, The Netherlands, Germany, UK, Spain, Portugal, Italy and into the Nordic and Baltic regions as well as countries further afield such as the US & Canada. With a sound market knowledge, a crop-oriented approach and familiarisation of the real needs of the market, Belchim Crop Protection is able to bring useful and viable solutions for the growers’ benefit.

Exilis, Perlan & Novagib are registered trademarks of Fine Agrochemicals Ltd

June 21, 2018