Exclusive distributor Adama Deutschland GmbH appointed

Fine Agrochemicals Ltd, UK Plant Growth Regulator specialist, is delighted to announce that it has appointed Adama Deutschland GmbH as its exclusive distributor for the Fine fruit product range in Germany.

“With the recent approval of kudos® (10% prohexadion-ca) for the German market and with the necessity to change our distribution channel for exilis® (20g/lit 6, benzyladenine) and novagib® (10g/lit gibberellins GA4/7), it was important to find a strong partner who understands these specific fruit PGR segments and who has the capacity to market our products effectively” Julian Ward, Managing Director of Fine, states. “We are confident that Adama will be able to further develop exilis® and novagib® and will make a successful introduction of kudos® in the German market.”

ADAMA Deutschland GmbH, No. 4 crop protection company in Germany, sees the exclusive distribution of the three Fine products as a strategic development for its specialty crops portfolio. Frank Gemmer, Mananging Director of ADAMA Deutschland states that “exilis®, novagib® and kudos® are valuable addition to our offer PGR segment for specialty crops, where we are already present with Brevis® (150 g/kg Metamitron). The exclusive distribution of these three products will strengthen our positon as a reliable partner of growers and the trade.”



Fine Agrochemicals Ltd (www.fine.eu) is part of the Fine Holdings Group, headquartered in Worcester, UK. The company focuses on the development, manufacture and marketing of plant growth regulators (PGRs) for the agricultural, greenhouse ornamental and landscape markets and is a recognised centre of excellence for PGR technology. Since its establishment in 1983, Fine has been gradually expanding its activities and in July 2014, the Fine Holdings Group was purchased by De Sangosse, based in Agen, France. The De Sangosse Group develops, manufactures and markets products for global agricultural markets focusing on crop protection, plant nutrition and pest control.

kudos®, exilis® & novagib® are registered trademarks of Fine Agrochemicals Ltd

Brevis® is a registered trademark of ADAMA enterprise group



ADAMA Deutschland GmbH is part of the ADAMA Agricultural Solutions Ltd. Since its foundation in 1983 as Feinchemie Schwebda GmbH (FCS), ADAMA Deutschland GmbH is dedicated to the development, registration and marketing of crop protection products. The company operates successfully in Germany, Austria and Switzerland and ranks No. 4 amongst the German crop protection industry.

ADAMA Deutschland GmbH develops efficient crop protection solution with a clear focus on farmer’s needs. Therefore, the company collaborates with all partnes along the value chain and is dedicated to strict environmental protection and quality standards.

Further information can be found at: www.adama.com/de



Wim Aelbrecht, International Marketing Manager Fine Agrochemicals Limited.

Phone 0032 473 627 088. E-mail wima@fine.eu


Nicole Czepluch, Head of Marketing ADAMA Deutschland GmbH.

Phone 0049 2203 5039 401. E-mail Nicole.czepluch@adama.com

February 6, 2018