At Fine, we don’t just sit back and rest on our laurels. We constantly strive to find ways of improving what we offer.
Whether it is:
- the level of service associated with the supply of our products
- the utility of those products in terms of new improved formulations
- label expansions (to include new additional crops) or
- the introduction into new countries where we foresee a demand.
The biggest share of investment we make is dedicated to new product development which can take many years to reach fruition.
To this end, Fine reinvests about one quarter of its profit into an ongoing programme of portfolio enhancements and product innovation intended to ensure we remain at the forefront of the global PGR sector.
Key facts
- 14New actives in development
- 15New formulations under testing
